Image source: saintheron.com
By Zama Mthethwa
There is no doubt that Africans are doing great things all over the world, Africans are excelling in a range of fields such as music, arts, fashion, sports, literature, dance and so on. This is awesome because it shows that we are breaking boundaries and also shows that Africans are diverse and talented.
This week we look at Ivorian fashion designer, Loza Maléombho, whose Summer/Spring 2016 designs were featured in multi-award winning American star, Beyonce’s latest video , ‘Formation’. This is probably one of her greatest achievements as a designer. That video has been seen by millions of people throughout the world meaning that millions of people have also see her work.
Loza Maléombho was born in Brazil and raise in both the United States of America and Côte d’Ivoire in West Africa. She started designing since the age of 13, in 2006 she graduated from the University of the Arts of Philadelphia with a BA of Fine Arts in Animation. After her graduation she went to to harness her skills as a designer by interning with New york based designers Jill Stuart, Yigal Azrouël and Cynthia Rowley before starting her own brand.
“I’m a fashion designer. Growing up, I would design for my mom and my aunts, but I hesitated going to fashion school because I wanted to study something that was related to computers. I ended up going to school for computer animation, which is the best of both worlds—you get to study photography, illustration, and drawing, all of which worked to my advantage for designing. I started my fashion label in 2009 in New York, and in 2012 I decided to relocate to Ivory Coast, where my parents are from. I wanted to have a purpose behind the clothing line, creating jobs there and empowering women by manufacturing all the clothes on the label in a small local workshop,” she said during her interview with ‘into the gloss’.
These are some of her designs for the 2016 Spring/Summer collection, according to Loza Maléombho, this collection explores the culture of Zaouli dancers from the Guro tribe of Northern Côte d’Ivoire. “This collection is sensual in the sense that it is inspired by Djela Lou Zaouli, a Guro princess who was re-known for her desiring beauty and for dancing very graciously. The silhouettes are more feminine than they have ever been in past collections” she says
Image source: Loza Maléombho’s Facebook
She has showcased her work at the Lagos Fashion & Design Week, Arise Magazine Fashion Week, AFI Mercedes Benz Fashion Week, New York and Boston Fashion Week.